Anaëlle J. Gonzalez KU Leuven Drew P. Cingel UC Davis Laura Vandenbosch KU Leuven Reference Gonzalez, A. J., Cingel, D. P., & Vandenbosch, L. (2023). A Systematic Content Analysis of the Moral Foundations Featured in Celebrities’, Influencers’, and Athletes’ Instagram Content. Etmaal van de Communicatiewetenschap 2023, Enschede. Read (soon) Abstract Despite the attention that moral media content has received for many years, thus far, no research has systematically investigated the moral foundations featured in (visual) user-generated content. This is important, as exposure to moral content may influence the relative salience of different moral foundations among consumers, with implications for their